Client:

Longboat Key Chamber

Task:

Website Design & Development

Description:

The Longboat Key Chamber website is a redesign which is targeted more towards travelers than members. The main goal was to increase traffic and user engagement. The benefit of the members is that more travelers are seeing ads and finding their listings on visited pages. Information about the beautiful beaches, activities, and culture of Longboat Key is very visually accessible and interlinked. The site uses a highly customized version of the X theme which we made very clean and colorful. The old website had a very complicated navigation which has been simplified into ‘Eat, Play, Stay, Explore’. Under those headings we have a well organized ‘mega menu’. On the right side of the centered logo in the top nav are links that relate to membership. By scrolling down the home page you can see all that Longboat has to offer. We have call to actions for newsletter subscription and others to have visitors reach out to the chamber staff for the Information Guide. On pages about Longboat we have business lisitngs. A graphic mini nav of links from the Explore tab is on every page to increase conversion. Since site launch they have seen a 45% increase in traffic. User engagement has been great for the chamber and it’s members.