Inbound Marketing is a way of promoting your business through blogs, social media campaigns, YouTube videos, and newsletters. If done correctly, your audience will be drawn to your company through useful, informative content. People finding you this way will lead to superior targeted leads who are more likely to contact you, subscribe to your channel, ‘Like’ your business, or sign up to a newsletter. Contrast this to traditional advertising such as cold calls, direct mail and print ads. By investing some time and creativity, inbound marketing will be helping your customers rather than interrupting their day.
The Goal of Inbound Marketing
The ultimate goal of inbound marketing is reaching the right customers. We generally will meet with you to discuss who your target audience is and what information they may find useful. Then we’ll either consult with you on generating those leads or create useful content for you. It is important to publish content at the right time, in the right place.
Customers will come back for more when you are seen as an important resource.They’ll repay the favor by buying from you, signing up for a newsletter, or following you on social media.
Who is Your Ideal Customer?
Form a profile of what this person could be like, such as their goals, demographic, and interest in products and services. This will provide a focused direction moving forward toward your goals because everything revolves around your target audience. Later, by analyzing what is working and the types of leads you are receiving, you can better personalize your content towards this customer.
What Kind of Content Would They Find Most Useful?
The next step is making content for this ideal customer by providing expert information. Great inbound marketing will be shared on social media or be relevant in a Google search. Customers will come back for more when you are seen as an important resource. They’ll repay the favor by buying from you, signing up for a newsletter, or following you on social media. Is anyone else providing similar content? Most likely they are, so we’ll have to do an even better job at providing something useful and share-worthy. We’ll research Google and other channels to see how competitive the market is.
Where Are the Best Channels to Reach This Audience?
People get information in all sorts of ways. There are ‘go to’ places like blogs for Google search results and Facebook. But often, there are niche places that are good for certain industries. YouTube videos are great for realtors, for instance. Other popular social media sites include Twitter, Pinterest and Instagram. Businesses should also be sure to include their business on LinkedIn. The more links to and from your website, the better. Google views businesses who list themselves on various social media platforms as more credible.
A site that is being updated frequently will do much better in the search engines than a site that is stagnant.
How to Get Quality Traffic
SEO is very important to inbound marketing. We can analytically research the right key words that will both drive traffic and be in line with your company’s mission. Sometimes this is obvious but other times you could be throwing away an opportunity. By having pages and blog posts that are optimized with the right keywords, you can greatly improve their visibility. Our Advanced SEO Package will make sure your site is following every Google best practice. We also optimize pages and blogs for new and returning customers.
Blogging is very important. Try to think of a phrase your customers would search for and build the content around this. A site that is being updated frequently will do much better in the search engines than a site that is stagnant. Blog posts are an ideal way to keep things current and to rank for keyword phrases not specifically on your main pages. Other people’s websites may link back to a blog post or page if it is seen as ‘link worthy’. We often work with our clients by consulting with a member of their team.
If content isn’t written well then inbound marketing will stop here. A good blog entry, video, podcast, or info-graphic should be something you’re proud to post on social media. Your followers will then share this content on their page if it is valuable, funny, or interesting. Now your customers are working for you as promoters in their network. We have a lot experience with social media to get this chain reaction going.
Convert Visitors Into Leads
Once you start receiving traffic, it is vital that you turn these visitors into leads. This is where the hard work starts paying off. In exchange for good inbound marketing, your customers will reach out to you by signing up for a newsletter, filling out a form, or calling you on the phone. Forms are a great way for users to provide you with various channels to contact them. The way in which we design websites make forms easy to get to from multiple places. Call to Actions are buttons complemented with text that tell your customers to take action. We strategically place these on pages mainly after a page has made its sales pitch. This way, your potential visitors become informed customers.
Once you start receiving traffic, it is vital that you turn these visitors into leads. In exchange for good inbound marketing, your customers will reach out to you by signing up for a newsletter, filling out a form, or calling you on the phone.
To sum up, here are some of the most important factors to pay attention to with Inbound Marketing:
- Your website should always provide useful, informative, and share-worthy content
- Analyze your target audience by knowing their goals, demographic, and interest in products & services
- Once you have your target audience, then it is time to personalize your content and provide expert information
- Your business needs to have not only a powerful website but a strong social media presence
- Optimize your content with relevant and targeted keywords to reach the right audience
- Blogging not only helps with SEO and search engine ranking but is also great way to keep your website up-to-date and your customers informed
- Covert visitors into leads by implementing Call to Actions, Newsletter Signups and Contact Forms on your website
Is Your Business Having a Difficult Time Converting Visitors Into Leads? Does Your Website Need a Redesign? Let Zora Creative Help Your Business Today.