A Few Reasons Why Your Business Should Invest In SEO:
1. SEO brings higher visibility, thus increased traffic to your business
2. High search rankings give your business credibility and trust
3. SEO gives you insight into your customer base via Google Analytics
If you are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most businesses simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect. Thankfully, we have learned the ins and outs of search engine optimization in order to help bring your business to the top of Google.
Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. If you are running your business online, you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.
If your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.
Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.
Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.
Business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.
ALGORITHMS
The algorithms used by search engines can be rather perplexing and include a number of different factors. Although complex, we will try to break down some of the more common factors in this equation in order to help your business understand a little better. These factors include keyword density, META tags, titles, inbound links, website traffic, content and responsive design.
Keyword Density: Refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that websites which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.
META Tags: Pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.
Inbound Links: Used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.
Content: The content on your website can do a great deal to bolster your search engine rankings. Our services include copywriting (content writing), which is another crucial part of your business marketing plan. We can provide quality content which is also optimized for relevant keywords. This helps to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.
Responsiveness: Google ranks responsive websites higher in its search engines because with responsive design, all sites have just one URL and the same HTML across all devices. So with responsive design, it’s more efficient for Google to bot crawl the site and then index and organize all of the content that is online.
